This is a very important post for any business, organization or individual with a website. Starting now (October 2017), most sites will display a “Not Secure” warning in Google Chrome browser (and eventually others) if they have not upgraded from “http” to “https”. In order to avoid your customers seeing the warning security messages on …
Successful Video & Marketing Automation in 5 Steps
At this point, you know why Marketing Automation is so important. You understand why video is a great communication tool. You’ve seen how goals influence marketing automation, and how video can be incorporated into those goals. Last time, we talked all about why using videos and Marketing Automation is beneficial for your business. Today, we are going to dive …
Get Your Business Social Now or Regret It Later
Don’t believe me? Then do not read this article on why your business needs to wake up and smell the social media tide rolling in. Actually, it is more like a tsunami – become a social butterfly now! If you asked me a decade ago, or perhaps even five years ago, I would have said …
10 Steps to a Stellar Online Reputation for Your Delaware Business
Every business faces the challenge of creating a cohesive brand that will resound with consumers in a good way. Marketing a business is hard work and realizing that there is a big need to protect and nurture a company’s online reputation is paramount. Most business owners are beginning to realize that marketing has changed drastically …
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5 Ways to Master Your Online Reputation
The latest digital marketing trend is for companies to fervently protect and improve their online reputation as best they can. According to Harvard Business Revue, a one star difference on a typical review site can make a 5-9% difference in a business’ revenues. That’s a hefty price to pay if you’re losing ground with your …
What Are the 3 Ps of Tracking Your Digital Marketing Success?
There is much to making your digital marketing a successful endeavor. In fact, all the factors involved can make your head spin. Yes, the digital arena is a tough place, but avoiding the challenge can cause you to fall behind your competition. Try looking at Digital Marketing in this simplified form as laid out in …
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Get Better Branding By Managing Your Social Relationships Like a Pro
Though many businesses are still in denial or totally in the dark, there is a lot to be said for managing your social relationships and branding your business. It’s not so much about what you are saying, but more about what others are saying about you. Online reviews go a long way and many sites such as …
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