Are you in the process of re-designing your website? A website re-design should not focus solely on aesthetics; form and function should be considered, as well. A flashy exterior will not help if people can’t find your website via search or can intuitively navigate throughout your site’s pages. While Search Engine Optimization (SEO) is in …
Is There a Future for SEO?
Just as the numerous conspiracy theories have resurfaced this election season, so too has the unfounded rumors that SEO is dead. Seriously, these SEO death rumors have been circulating since 1997. I’m happy to say that there are not many marketers buying into this myth. Go ahead and Google, “Is SEO dead 2016” and you will …
Check Out These 7 Steps to Guaranteed SEO Success for Your Delaware Business
If you want to outsmart the competition using successful SEO Tactics, then watch this video now! Get great results for your Delaware Business using these 7 steps to attract more search traffic to your website, giving you a great way to create more interest and connect with potential customers. If you would like help with …
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The Battle for Internet Supremacy and Simplifying SEO
It’s true. Getting onto the front page of Google for your particular keywords is a battle. Moreover, not one of those quick little skirmishes that are over in a few days, but a full out war that calls for consistent commitment of troops and evaluation of strategy. It’s no wonder small business owners that have …
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Website Makeover Tips for Great Ways to Increase Lead Generation
Things happen quickly in the digital world and it should come as no surprise that website design has been rapidly changing over the last few years. With google implementing their mobile-friendly algorithm that ranks those websites that are mobile optimized higher in mobile search results, as well as the explosion of consumer penchant for graphic …
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The Anatomy of a Great Landing Page
We’ve been discussing the benefits of creating a dedicated landing page for digital advertising campaigns for the last few weeks. The main point we have been trying to stress how ineffective it is to send an ad campaign visitor to your website’s home page. It is too distracting and off-message. A well-designed landing page is much …
Level Up Your Landing Pages Using These Strategies
Landing pages have been marginalized by over half of digital advertisers who run display advertising and pay per click campaigns on the fly. 48% of advertisers create a dedicated landing page for each campaign. Why do you think this is? That is because landing pages can have unbelievable conversion rates — turning site visitors into paying customers. However, sending customers …
Digital Advertising Truth-isms for Your Delaware Business
Traditional industries and businesses that have been around for decades have had a tough time embracing digital advertising, as it is easier to stick with what they know. Sure, there is still plenty of traditional forms of advertising that work. Yet, if that is the only form of advertising your business is doing, you are …
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