Documenting your content marketing goes beyond the surface of what content you’re creating. You need to ask yourself why you’re creating it, whom you’re creating it for, what channels you’ll use to support it and how it will support your content marketing strategy. Ask yourself – What is the Goal of This Content? Choosing the …
Choosing the Right Facebook Template for Your Business
Managing a Facebook business page can be intimidating, but thankfully there is a certain feature that can guide you through this process. We’re talking about a Facebook Template! Choosing the right one for your business can be detrimental to capturing leads, so make sure you give it some thought before you start setting up …
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What To Expect from New Facebook Algorithm
It’s a fact. Whether we like it or not, social media is in constant flux. More often than not, those changes affect the way marketers go about their digital marketing strategies. In other words, if you want to be successful in this business, you must stay on top of the ever-changing industry trends. Speaking of …
Social Media Stats for Your Savvy Businesses
Businesses around the globe are facing the challenge of balancing their marketing plans to include a social presence. Marketing a business is not easy to begin with, but a business has to become social and we have the statistics to back us up. Making your business social can increase sales when you do it right. …
Get Your Business Social Now or Regret It Later
Don’t believe me? Then do not read this article on why your business needs to wake up and smell the social media tide rolling in. Actually, it is more like a tsunami – become a social butterfly now! If you asked me a decade ago, or perhaps even five years ago, I would have said …
How to Nail Your LinkedIn Company Page
Having the right connections and building relationships with those connections is how a business grows. Networking in real life and online is a great way to generate leads. While many view LinkedIn as a job search tool, it has become so much more. It has evolved into a professional social networking site that is a terrific business-to-business marketing …
How to Use Facebook for Business
Many businesses out there are just beginning to realize the importance of social selling and how becoming a social business allows for connecting to customers on a more personal level. By truly engaging with your social audience, you have a unique opportunity to tell your story and to spotlight what it is that makes your …
How to Turn Negative Social Media Comments into a Positive for Your Business
Every brand comes across a disgruntled customer at some point. When that customer posts a negative feedback on one or more of your social media pages, it’s up to you to turn it into a positive. The important thing to remember is that people who post complaints on social media just want to be …
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