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Digital Marketing and the Changing Role of the Customer

Digital marketing is always changing, so is the role of the customer. With the internet and information constantly at the customer’s fingertips, they expect a lot more from the brands and companies they buy from.

Customers increasingly support brands that use “cause marketing’, this is where a brand advocates for a particular cause, mission or purpose. Now the emphasis is less on customer acquisition and more focused on creating connections with customers and brands. This is where digital marketing helps.

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3 Key Ingredients to Video Marketing and Why Your Business Needs It

Video Marketing should be considered a necessity for any business these days. Did you know that people remember only 20% of what they hear, 30% of what they see, but 70% with text and visuals? According to Google, videos are as effective as TV in bringing results and building awareness around your business. That is why Video Marketing …

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The Ugly Truth About eCommerce

How eCommerce is Changing the Shopping Game E-Commerce Finished Strong in 2015 and it’s no secret that today’s consumers are changing the way they shop. Brick-and-mortar stores need to take notice and merge the best of both worlds. While there is no substitute for being able to hold a product in your hand, the chaos …

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