Whether you’re ready or not, the New Year is just around the corner. Now is the time to think about your business goals and some unique ideas to nurture your brand but… you need to be smart about it. What is SMART? SMART is an acronym often used in marketing to best define your marketing …
What are Google Brand Accounts and Why Should Have One
There’s no denying that Google likes to constantly improve its formula in order to stay relevant and bring its users the best search results possible. While that kind of commitment to excellence surely is applaudable, it also means we need to keep abreast of every change Google suggests. That is if we want to get the …
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3 Ways to Qualify Existing Leads with Video Data
As marketers, we know video is an important marketing tactic to engage with your visitors and spark purchase intent. If you read our last post on the 3 different stages of the potential client’s journey, then you also know about the pivotal role that video can play in your marketing automation. Are you looking for …
How to Use Video Content with Marketing Automation
Marketing automation has been around for years, and video has been around even longer. But using these two tools together is uncharted territory for many businesses. You probably have some questions. If you’re reading this article, chances are you already know how important video is to your marketing strategy. By combining video and marketing automation, …
5 Reasons Why Your Business Could Benefit from Marketing Automation
Staying up to date with the ongoing marketing trends these days means constantly researching, learning and trying new techniques and tools. The workload and responsibilities of a modern marketer change just as fast. Think of Facebook or Instagram. The new updates roll in so often that if you logged into your account after 6 months of …
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5 Key Components to Improve Customer Acquisition
In today’s increasingly over-crowded online marketplace, the key to building a loyal customer base is to consistently follow an effective digital marketing plan – something most companies still fail to do. Here are five key components for a digital marketing plan to take your customer acquisition to the next level. If you would like help …