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Here’s How a Dedicated Landing Page Can Get You More Leads

Did you know creating a dedicated landing page for your advertising campaigns can lead to higher conversion rates? Website conversion centered on improving your current marketing materials and catering to your current clientele can really pay off. If you’re here to find the answer on how to turn site visitors into paying customers, you came to the …

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The Anatomy of a Great Landing Page

We’ve been discussing the benefits of creating a dedicated landing page for digital advertising campaigns for the last few weeks. The main point we have been trying to stress how ineffective it is to send an ad campaign visitor to your website’s home page. It is too distracting and off-message. A well-designed landing page is much …

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Level Up Your Landing Pages Using These Strategies

Landing pages have been marginalized by over half of digital advertisers who run display advertising and pay per click campaigns on the fly.  48% of advertisers create a dedicated landing page for each campaign. Why do you think this is? That is because landing pages can  have unbelievable conversion rates — turning site visitors into paying customers. However, sending customers …

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Using Web Analytics to Improve Sales for Your Small Business

One of the biggest mistakes small business owners make is NOT paying attention to web analytics. Maybe you’ve recently invested in a dapper new website and have started to integrate social media and content creation into your online marketing strategies. Give yourself a pat on the back,  as that is better than most small businesses. …

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