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Marketing can be a huge time sucker, with all the different strategies that businesses need to employ in order to remain relevant within their industries. Between blogging, email marketing, social media marketing, creation of valuable content such as ebooks, white papers and the lot, any business owner can become intimidated by the sheer amount of …
Use Marketing Automation to Improve Customer ExperienceRead More
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The first step in creating a content marketing plan for your business is to identify your ‘Unique Selling Proposition‘ (USP). USP is your company’s answer to the question, “Why should customers buy from us instead of our competitors?” If you haven’t taken the time to answer this question, then you haven’t identified what makes your company …
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Stay on the Good Side of Email Marketing Let’s face it, email marketing can be a tricky business. All industries want to be up front and center with their contact list, but often and irrelevant emails can take your email list down the road to disaster. Every unsubscribe signals that there is something about an email that …
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Inbound Marketing helps you stand out because you really are helping the customer, rather than trying to sell them a product. By focusing on becoming a trusted source of information for the customer, you ensure you’re the person they’ll come to for help. Want to know how to create Buyer Personas? 5 Tips to Improve …
Want Better Customer Engagement? Try Inbound MarketingRead More
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The ultimate goal for your online marketing is to generate more leads and convert them into paying customers. A good marketing automation solution can multiply your effectiveness to attract more website visits, and nurture your leads through their entire buying process. Here are five ways to target, personalize and automate your marketing messages across multiple …
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