Your conversion rate correlates directly to your landing page. A well-thought out and well- tested landing page with relevant and strategically placed Call-to-Actions can give you a much higher return on investment. By doing A/B Testing on your landing pages, you can more specifically determine which landing page design works best to give you a …
5 Key Components to Improve Customer Acquisition
In today’s increasingly over-crowded online marketplace, the key to building a loyal customer base is to consistently follow an effective digital marketing plan – something most companies still fail to do. Here are five key components for a digital marketing plan to take your customer acquisition to the next level. If you would like help …
The Magic of Remarketing for Your Delaware Business
Last week we began the discussion of how remarketing can be a big ROI for any business and how to effectively use it in your marketing plan. Here is a very informative slideshow to help you understand the ins and outs of remarketing. [wonderplugin_slider id=”3″] Share with us some of the ways your business uses remarketing …
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Why Remarketing is a Good Investment of Your Advertising Dollars
Have you ever been browsing for a certain product online and either changed your mind about buying it or just want to take time to do more research? You may have noticed after looking at a particular item, banner ads for that product follow you wherever you go. They’re in your home stream on Facebook, …
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Talk To Your Customers Where They Are … Mobile!
Our last blog addressed targeted marketing and how important it was to reach out to consumers where they are. With the huge increase of google searches coming from mobile devices, it makes sense that targeting potential customers on mobile platforms with strategies such as PPC marketing will serve your business well. Also, with googles new …
Why Targeting Your Customers Where They Are Is Good For Business
Want to Hit Your Target Market? Pay Per Click (PPC) Advertising can be a great way to drive targeted traffic to your website. Online advertising not only helps you make sales, it connects you to potential customers and builds awareness about your brand and your product. With Google’s new mobile-friendly algorithm, making your PPC Campaign …
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5 SURE FIRE WAYS FOR IMPROVING BRAND PROMOTION
1. Extend Your Reach with Google AdWords Ad Extensions 2. YouTube Advertising Gets You Seen 3. Improve Promotion Using Google’s Display Network 4. Stay Top of Mind with Remarketing 5. Don’t Forget Your Mobile Audience Google introduced a significant update to their search algorithm last week that improves mobile user’s experience when searching on the phones. …
How to Kiss Your Competition Goodbye
Want to Get Ahead of Your Competion? Check Out this ‘How To Kiss Your Competitive Edge Goodbye’ infographic. It shows that 63% of companies that use automated marketing are outgrowing their competitors and that ONLY 37% of B2B marketers are using marketing automation. Interestingly, tweets containing pictures generate 128% more replies than those that don’t. Yet, …