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I’ve never heard a business owner utter, “Gee, I wish I had less customers.” How about you? Are you looking to remain status quo on the customer front? I didn’t think so. If you are looking to grow your customer base, there are a number of factors you’ll need to get in place. Make it …
At Last, The Secret to Getting More Customers is RevealedRead More
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The Holidays are literally right around the corner. You’ve had your marketing plan in place well before Halloween, right? It’s scary to think that people are doing their shopping earlier every year. According to Think with Google’s ‘5 Holiday Shopping Trends to Watch in 2015’ infographic, 48% of holiday shopper did their shopping on or …
There’s Big Changes in This Year’s Holiday Shopping TrendsRead More
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The holidays will soon be here. Are you ready? With Thanksgiving a few weeks away, I’m sure you have already planned out your holiday marketing strategy, right? NO? A word of advice … it’s important to put some thought into your holiday marketing plan. It will make the year end on a more positive note. …
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There is much to making your digital marketing a successful endeavor. In fact, all the factors involved can make your head spin. Yes, the digital arena is a tough place, but avoiding the challenge can cause you to fall behind your competition. Try looking at Digital Marketing in this simplified form as laid out in …
What Are the 3 Ps of Tracking Your Digital Marketing Success?Read More
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Businesses across the globe are making a mobile optimized experience for smartphone users a top priority. So should your business. With mobile usage surpassing desktop and 25% of all searches being done from mobile devices, not optimizing for mobile users is like handing over a quarter of your possible customers to your competitors that have …
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When done right, mobile marketing can increase your sales, whether on a localized or global level. Many business owners are waking up to the realization that if they are not mobile-friendly, they are losing business. Last April, Google updated its algorithm to give higher ranking to those businesses whose site are mobile optimized when mobile …
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Stay on the Good Side of Email Marketing Let’s face it, email marketing can be a tricky business. All industries want to be up front and center with their contact list, but often and irrelevant emails can take your email list down the road to disaster. Every unsubscribe signals that there is something about an email that …
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There is a place for both inbound and outbound marketing for any business. Both methods work, but inbound marketing can be more cost effective, as it has a higher ROI. This infographic ‘That Extraordinary, ROI-Driving Engine We Call Inbound Marketing’ reveals that the average cost per lead is much lower for inbound marketing versus outbound marketing. In …
Inbound Marketing Gives a Higher ROI Than Outbound MarketingRead More
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