Landing pages have been marginalized by over half of digital advertisers who run display advertising and pay per click campaigns on the fly. 48% of advertisers create a dedicated landing page for each campaign. Why do you think this is? That is because landing pages can have unbelievable conversion rates — turning site visitors into paying customers. However, sending customers …
Digital Advertising Truth-isms for Your Delaware Business
Traditional industries and businesses that have been around for decades have had a tough time embracing digital advertising, as it is easier to stick with what they know. Sure, there is still plenty of traditional forms of advertising that work. Yet, if that is the only form of advertising your business is doing, you are …
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Increase Leads and Sales With Digital Advertising
The sensory overload that is the internet can make it difficult to get the attention of your target audience. While laying the foundation for an internet presence by posting relevant and valuable content, graphics and video to web properties and on social media is an important part of digital marketing; these strategies don’t often generate speedy …