Pay-per-click (PPC) advertising is a great way to drive traffic to your website quickly and to hopefully increase sales. Though it sounds simple, if you use the wrong keywords or lack a compelling message you could be wasting your advertising dollars. The beauty of pay-per-click advertising is the transparency; you can see where every penny …
Are You Using LinkedIn to Brand Your Business? You Should.
LinkedIn has become much more than a professional networking platform … it has become a great way for small business to grow. LinkedIn is a formable source for researching a company’s reputation, authority and services. Google gives high authority to a LinkedIn company pages and ranks them well for searches of the company’s name, brand …
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5 Ways Display Advertising Can Grow Your Business!
Display advertising can exhibit your unique brand front and center to attract and engage your target market. Your company’s name, logo and trademark colors displayed within the ad can do promotional wonders. Our WSI Display advertising solutions focus on the power behind meta-messaging which attracts a whole new customer base. Think of display ads as …
Growing Leads and Sales with Marketing Automation
The ultimate goal for your online marketing is to generate more leads and convert them into paying customers. A good marketing automation solution can multiply your effectiveness to attract more website visits, and nurture your leads through their entire buying process. Here are five ways to target, personalize and automate your marketing messages across multiple …
Create an Email Subject Line That Gets Your Email Read
Last Week, I wrote about how to improve your email open rate through ‘best practices’ when creating your email subject line. After all, it is the determining factor on whether your email is noticed by the reader and engaging enough for them to take the initiative to open your email. Marketer’s spend a lot of …
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Go Forth and Multiply Your Conversion Rates!
Your conversion rate correlates directly to your landing page. A well-thought out and well- tested landing page with relevant and strategically placed Call-to-Actions can give you a much higher return on investment. By doing A/B Testing on your landing pages, you can more specifically determine which landing page design works best to give you a …
5 Key Components to Improve Customer Acquisition
In today’s increasingly over-crowded online marketplace, the key to building a loyal customer base is to consistently follow an effective digital marketing plan – something most companies still fail to do. Here are five key components for a digital marketing plan to take your customer acquisition to the next level. If you would like help …
The Magic of Remarketing for Your Delaware Business
Last week we began the discussion of how remarketing can be a big ROI for any business and how to effectively use it in your marketing plan. Here is a very informative slideshow to help you understand the ins and outs of remarketing. [wonderplugin_slider id=”3″] Share with us some of the ways your business uses remarketing …
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