Having the right connections and building relationships with those connections is how a business grows. Networking in real life and online is a great way to generate leads. While many view LinkedIn as a job search tool, it has become so much more. It has evolved into a professional social networking site that is a terrific business-to-business marketing …
Why Local Businesses Should Use Geo-Targeted Advertising
Who are the people in your neighborhood? Newsflash to all the business owners of brick and mortar stores out there — It is extremely important to get to know your community and geo-target ads towards those consumers within a certain radius of your shop. After all, they are the ones most likely to be repeat …
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5 Ways to Master Your Online Reputation
The latest digital marketing trend is for companies to fervently protect and improve their online reputation as best they can. According to Harvard Business Revue, a one star difference on a typical review site can make a 5-9% difference in a business’ revenues. That’s a hefty price to pay if you’re losing ground with your …
Why Your Business NEEDS to Take Charge of Your Online Reputation
Why worry about your company’s online reputation? A difference of one star in the typically rating of an online business profile can lead to a 5-9% difference in revenue. — Harvard Business Revue Customer today pay close attention to what others are saying. They often search out reviews before they make a buying decision. If …
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How to Gain a Content Marketing Advantage
Lately, we have been preaching the importance of creating valuable and creative content. Whether you’re posting blogs, uploading videos, or curating content, your content marketing efforts play an integral role in the building your company’s online reputation. So take note; brands need to be active in the digital space to succeed. The issue can be …
How Small Businesses Can Make Big Impressions With Content Marketing
Small business owners who have been actively promoting their business are aware of how hard it is to compete with their larger counterparts. For one, their marketing budgets are minuscule compared to the advertising and branding resources that a larger company typically has at their disposal. That shouldn’t deter them. Spending more money on advertising …
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7 Steps to Creating an Effective Content Marketing Plan
Content marketing gives small businesses a chance to become publishers of news and content, allowing them a better success rate when competing with their larger counterparts. Any business can more affordably publish and curate content. However, many businesses have a hard time developing the mindset to create a consistent flow of new, interesting information. While …
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5 Ways to Up Your Content Marketing Success!
5 Steps to Successfully Market Your Content Fresh and engaging content creation should be every business’ goals in order to stay relevant in search results. While posting new content on a consistent basis may be an intimidating prospect for any business owner, the results can be rewarding. Taking the time to create a marketing plan and content publishing calendar …
