Landing pages have been marginalized by over half of digital advertisers who run display advertising and pay per click campaigns on the fly. 48% of advertisers create a dedicated landing page for each campaign. Why do you think this is? That is because landing pages can have unbelievable conversion rates — turning site visitors into paying customers. However, sending customers …
Digital Advertising Truth-isms for Your Delaware Business
Traditional industries and businesses that have been around for decades have had a tough time embracing digital advertising, as it is easier to stick with what they know. Sure, there is still plenty of traditional forms of advertising that work. Yet, if that is the only form of advertising your business is doing, you are …
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Increase Leads and Sales With Digital Advertising
The sensory overload that is the internet can make it difficult to get the attention of your target audience. While laying the foundation for an internet presence by posting relevant and valuable content, graphics and video to web properties and on social media is an important part of digital marketing; these strategies don’t often generate speedy …
The Ins and Outs of Social Prospecting for Lead Generation
Inbound marketers realize the important role that social media plays in the market place. Facebook, alone offers 1 billion opportunities to connect with your ideal customer. Twitter has 230 million! So what are you waiting for? Social Prospecting Offers Industries of All Types and Sizes opportunities to identify and engage potential prospects. Simple strategies, such …
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How to Make Your Advertising Dollars Work Harder
Check out our latest video on 5 Ways to Make Your Advertising Dollars Work Harder For Your Delaware Business: Whether you are looking to come up for a certain keyword in a certain location or age group, advertising platforms have become more sophisticated in helping you reach your target market. But many business owners fail …
Social Media Stats for Your Savvy Businesses
Businesses around the globe are facing the challenge of balancing their marketing plans to include a social presence. Marketing a business is not easy to begin with, but a business has to become social and we have the statistics to back us up. Making your business social can increase sales when you do it right. …
Get Your Business Social Now or Regret It Later
Don’t believe me? Then do not read this article on why your business needs to wake up and smell the social media tide rolling in. Actually, it is more like a tsunami – become a social butterfly now! If you asked me a decade ago, or perhaps even five years ago, I would have said …
10 Steps to a Stellar Online Reputation for Your Delaware Business
Every business faces the challenge of creating a cohesive brand that will resound with consumers in a good way. Marketing a business is hard work and realizing that there is a big need to protect and nurture a company’s online reputation is paramount. Most business owners are beginning to realize that marketing has changed drastically …
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