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There are many companies that have suffered decreased site traffic, tumbling sales and sever drops in rankings due to Google’s frequent algorithm updates over the last five years. SEO (search engine optimization) has become a negative connotation and many small to mid-sized businesses are avoiding any close contact with the term. While it is true …
How to Stay on the Good Side of Google with Our SEO EBookRead More
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I’ve never heard a business owner utter, “Gee, I wish I had less customers.” How about you? Are you looking to remain status quo on the customer front? I didn’t think so. If you are looking to grow your customer base, there are a number of factors you’ll need to get in place. Make it …
At Last, The Secret to Getting More Customers is RevealedRead More
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One of the biggest mistakes small business owners make is NOT paying attention to web analytics. Maybe you’ve recently invested in a dapper new website and have started to integrate social media and content creation into your online marketing strategies. Give yourself a pat on the back, as that is better than most small businesses. …
Using Web Analytics to Improve Sales for Your Small BusinessRead More
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With the holiday season upon us, now is the time to up your email marketing strategy in order to increase your conversion rates and make your marketing efforts successful. Not planning on using email in your Holiday Marketing strategy? You might want to reconsider as email marketing was the #1 driver of online sales on …
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The Holidays are literally right around the corner. You’ve had your marketing plan in place well before Halloween, right? It’s scary to think that people are doing their shopping earlier every year. According to Think with Google’s ‘5 Holiday Shopping Trends to Watch in 2015’ infographic, 48% of holiday shopper did their shopping on or …
There’s Big Changes in This Year’s Holiday Shopping TrendsRead More
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The holidays will soon be here. Are you ready? With Thanksgiving a few weeks away, I’m sure you have already planned out your holiday marketing strategy, right? NO? A word of advice … it’s important to put some thought into your holiday marketing plan. It will make the year end on a more positive note. …
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There is much to making your digital marketing a successful endeavor. In fact, all the factors involved can make your head spin. Yes, the digital arena is a tough place, but avoiding the challenge can cause you to fall behind your competition. Try looking at Digital Marketing in this simplified form as laid out in …
What Are the 3 Ps of Tracking Your Digital Marketing Success?Read More
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It could be costing you more than you imagine. Your website is the home base for all your marketing endeavors. It should be graphically pleasing with the right optimized content and calls to action. If it’s not up to par, you may just be throwing away your marketing budget. I’m sure you’ve heard it before, …
Don’t be Tricked into Paying for a ‘Not-so-Smart’ Website DesignRead More
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