In the past years, security in the digital space has become a prominent concern among online creators and consumers. More recently, we’ve seen new GDPR compliance requirements as well as many Google Chrome updates issuing security warnings to those who manage http websites collecting some sort of customer data. If you’re one of the web owners who still …
Tips for Using Facebook Advertising
Over the years, Facebook has proven to be the top social media platform to use for marketing and advertising purposes. Many businesses today know that by sharing relevant, engaging content, they can reach and build organic relationships with potential customers. While there’s many ways you can use Facebook for your business, probably the most powerful …
5 Google Analytics Tools to Include In Your Marketing Strategy
Tracking conversion is one of the most important tasks we have as digital marketers. Thankfully, there are many free services like Google Analytics tools that we can use to quickly and efficiently measure any inbound marketing efforts. Moreover, we can also see if the website that we’re monitoring is actually helping the business or doing the opposite. Are …
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How to Prepare Your Business for GDPR
In case you haven’t heard, May 25th is the official date by which all businesses need to be ready to comply with the General Data Protection Regulation (GDPR). What is GDPR? It’s a regulation approved by the EU Parliament in April 2016, which applies to any company anywhere in the world that stores or processes …
Update on the Recent Facebook API changes
Social media never stays the way it is for too long. In fact, as soon as we get used to some apps, features and functionalities, API changes once again. For those of you who don’t know, API is an application program interface, which in other words means a set of routines, protocols, and tools for …
5 Benefits of a Good Website Design
Did you know investing in a good website design early on is one of the smartest things a business can do? Why? Because there’s no better way to quickly inform your customers who you are, what you do and how you do it better than your competition. Research shows that a user/ potential customer can form an opinion about …
Online Reputation Management Elements + Client’s Success Story
Many businesses never even think about their online reputation management. This is a costly mistake because one negative review, if not addressed, can have a huge impact on a company’s revenue. Let’s be real, every brand comes across a disgruntled customer at some point. In the old days before the Internet and social media, it …
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6 Tips for Using Pinterest For Business
If you’re an online creator, we hope you already recognize the big potential and opportunities that Pinterest for Business can bring to your brand. Using this platform as part of your social media strategy is a huge advantage! Why? Because besides the obvious – traffic and website clicks, Pinterest is also a great platform to upsell your products! Want to know how to get …