Mobile-only usage has skyrocketed and meeting these needs by enabling a content rich mobile optimized experience is not only a smart mobile marketing strategy, but the only one a business should take.
Asking your mobile visitors to pinch and zoom their way through your website is a telling sign that they are not your top priority. With the escalation of mobile-only users, is that the message you want to send?
Google launched a new ‘Mobile-Friendly’ algorithm in April of 2015 which gives higher mobile search rankings to those website that are optimizing for their mobile visitors. This means that those businesses that have failed to keep up with the mobile trends will drop in rankings.
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As technology continues to expand and alter the scope of internet access, it is important for businesses to pay attention and keep up with the ever fluctuating trends of the fickle consumer.
There is no denying that the use of smartphones to comparison shop, look up deals and make purchases is rising at an unprecedented rate. It is predicted that m-commerce will increase more than fourfold over the next few years (eMarketer)
With the infiltration of mobile devices that allow consumers access to internet on the go, the demand for mobile friendly websites has escalated exponentially.