Businesses across the globe are making a mobile optimized experience for smartphone users a top priority. So should your business. With mobile usage surpassing desktop and 25% of all searches being done from mobile devices, not optimizing for mobile users is like handing over a quarter of your possible customers to your competitors that have …
5 Mobile Marketing Mistakes To Avoid
When done right, mobile marketing can increase your sales, whether on a localized or global level. Many business owners are waking up to the realization that if they are not mobile-friendly, they are losing business. Last April, Google updated its algorithm to give higher ranking to those businesses whose site are mobile optimized when mobile …
How to Make Your Email Marketing More Effective
Stay on the Good Side of Email Marketing Let’s face it, email marketing can be a tricky business. All industries want to be up front and center with their contact list, but often and irrelevant emails can take your email list down the road to disaster. Every unsubscribe signals that there is something about an email that …
Inbound Marketing Gives a Higher ROI Than Outbound Marketing
There is a place for both inbound and outbound marketing for any business. Both methods work, but inbound marketing can be more cost effective, as it has a higher ROI. This infographic ‘That Extraordinary, ROI-Driving Engine We Call Inbound Marketing’ reveals that the average cost per lead is much lower for inbound marketing versus outbound marketing. In …
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Want Better Customer Engagement? Try Inbound Marketing
Inbound Marketing helps you stand out because you really are helping the customer, rather than trying to sell them a product. By focusing on becoming a trusted source of information for the customer, you ensure you’re the person they’ll come to for help. Want to know how to create Buyer Personas? 5 Tips to Improve …
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