Whether you’re ready or not, the New Year is just around the corner. Now is the time to think about your business goals and some unique ideas to nurture your brand but… you need to be smart about it. What is SMART? SMART is an acronym often used in marketing to best define your marketing …
5 Secret Steps to Gaining an Edge on Your Competitors
Every business industry has to contend with competitors – it is just the nature of a global world where companies can reach consumers, no matter where they are located. While this can be detrimental, it also could be beneficial. Think on it a moment; competitors make your business work harder to retain and stand …
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5 Steps to Make Your Business More Competitive
Who doesn’t love a little friendly competition, right? It’s what our society thrives on and what Darwin designated as ‘The Survival of the Fittest’. The business world is full of saturated markets where competition is not only a way of life, it is imperative to a company’s survival. One effective way for businesses to improve …
Are You Throwing Your Advertising Dollars Out the Window?
This is one of the biggest fears every business owner faces; blowing an advertising budget on ineffective and poorly executed marketing strategies that give little or no return on investment (ROI). Every business needs to advertise in some form or another if it wants to grow. But how does a business decide where to invest …
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The Magic of Remarketing for Your Delaware Business
Last week we began the discussion of how remarketing can be a big ROI for any business and how to effectively use it in your marketing plan. Here is a very informative slideshow to help you understand the ins and outs of remarketing. [wonderplugin_slider id=”3″] Share with us some of the ways your business uses remarketing …
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