Leads are the lifeblood of a business. But too often, businesses focus on lead quantity and not enough on lead quality. And while having a full lead funnel is important, you want to make sure you generate leads that have a higher likelihood of converting and becoming a customer. Join us on our upcoming webinar to learn the essential building blocks …
3 Ways to Qualify Existing Leads with Video Data
As marketers, we know video is an important marketing tactic to engage with your visitors and spark purchase intent. If you read our last post on the 3 different stages of the potential client’s journey, then you also know about the pivotal role that video can play in your marketing automation. Are you looking for …
Growing Leads and Sales with Marketing Automation
The ultimate goal for your online marketing is to generate more leads and convert them into paying customers. A good marketing automation solution can multiply your effectiveness to attract more website visits, and nurture your leads through their entire buying process. Here are five ways to target, personalize and automate your marketing messages across multiple …