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If this digital era taught us anything, it’s that first impressions are everything. This is why video content, going live on social media or a virtual tour that resides on your business website is one of the most powerful marketing tools these days. Over the years, we’ve discussed how important video marketing is and how it can …
Why You Should Make a Virtual Tour for Your BusinessRead More
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When discussing your digital marketing strategy, we can’t forget about all the other basic business elements that will contribute to your plan of action. Understanding your “why”, having a polished elevator pitch, defining your buyer persona and knowing your competitive advantage are crucial concepts to take into consideration before implementing your digital strategy. According to …
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Anyone under the age of 20 will stare blankly when you reference the word ‘pound’ for the symbol [#] instead of ‘hashtag’ . . . the meaning of this #symbol changed with the birth of Twitter nine years ago. Twitter was created by Jack Dorsey to enable text messaging with cross platform capability (phone, computers, and other devices). Back then, smart phones were …
What’s in a #? Why Every Business Should Be Using #HashtagsRead More