As the age of the internet progresses, we have all changed the way we shop over the last decade. Amazon’s steady rise as the eCommerce giant has highlighted that consumers are increasingly looking for the convenience of online shopping.
Why would we drive 30 minutes to a shopping mall to purchase an item that we don’t immediately need when with the simple click of a button, we can have that same item delivered at the same price or possibly even lower to our door within 2-3 days? That is why eCommerce is growing at 7 times the rate of brick-and-mortar stores.
Now is the time for traditional retail stores to combine the best of both worlds and step up their marketing efforts by selling online. Putting the right eCommerce platform in place by understanding your customer needs is imperative to creating a successful online business.
While the online competition is big, a small retail business has just as much chance at success online if it does its homework and puts into effect an optimized eCommerce site focused on conversions and offering an outstanding customer experience.
Watch our video on ‘How to Achieve Excellence in eCommerce and Expand Your Marketing Reach’
If you would like help setting up an eCommerce site in order to grow your business, get in touch: