Christmas is almost here and the shopping season is drawing to an end. Take the time to consider how you’ve been searching for inspirations and doing research on possible presents. Did you use Facebook, Twitter, Pinterest, your Smartphone and tablet?
If you’re like most people, you’re probably on your phone or tablet pretty much all day long. These mobile devices are the ones people use when they’re on-the-go and away from work.
A good percentage of us use our phones to do online activities. So a good question for business marketers is “Do you run marketing campaigns that take into account that the vast majority of your audience is searching for your website or engaging with your social profiles from a mobile device?” Many companies will answer is NO to this question, which means they are failing to make their customer’s experience with your business digital properties optimized. Mobile marketing should be at the forefront of your marketing strategy.
Businesses everywhere should make their new year’s resolution to cater to a mobile audience for every marketing initiative they launch. If you’re wondering the best way to ensure you are mobile optimized, check out our latest infographic we created; ‘The Niftiest Mobile Marketing Checklist You Ever Did See’:
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