Full Service Advertising Agency offering SEO, Internet Marketing, Social Media Marketing, Web Design and More!
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Things happen quickly in the digital world and it should come as no surprise that website design has been rapidly changing over the last few years. With google implementing their mobile-friendly algorithm that ranks those websites that are mobile optimized higher in mobile search results, as well as the explosion of consumer penchant for graphic …
Website Makeover Tips for Great Ways to Increase Lead GenerationRead More
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We’ve been discussing the benefits of creating a dedicated landing page for digital advertising campaigns for the last few weeks. The main point we have been trying to stress how ineffective it is to send an ad campaign visitor to your website’s home page. It is too distracting and off-message. A well-designed landing page is much …
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Landing pages have been marginalized by over half of digital advertisers who run display advertising and pay per click campaigns on the fly. 48% of advertisers create a dedicated landing page for each campaign. Why do you think this is? That is because landing pages can have unbelievable conversion rates — turning site visitors into paying customers. However, sending customers …
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Traditional industries and businesses that have been around for decades have had a tough time embracing digital advertising, as it is easier to stick with what they know. Sure, there is still plenty of traditional forms of advertising that work. Yet, if that is the only form of advertising your business is doing, you are …
Digital Advertising Truth-isms for Your Delaware BusinessRead More
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The sensory overload that is the internet can make it difficult to get the attention of your target audience. While laying the foundation for an internet presence by posting relevant and valuable content, graphics and video to web properties and on social media is an important part of digital marketing; these strategies don’t often generate speedy …
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Don’t believe me? Then do not read this article on why your business needs to wake up and smell the social media tide rolling in. Actually, it is more like a tsunami – become a social butterfly now! If you asked me a decade ago, or perhaps even five years ago, I would have said …
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Every business faces the challenge of creating a cohesive brand that will resound with consumers in a good way. Marketing a business is hard work and realizing that there is a big need to protect and nurture a company’s online reputation is paramount. Most business owners are beginning to realize that marketing has changed drastically …
10 Steps to a Stellar Online Reputation for Your Delaware BusinessRead More
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Having the right connections and building relationships with those connections is how a business grows. Networking in real life and online is a great way to generate leads. While many view LinkedIn as a job search tool, it has become so much more. It has evolved into a professional social networking site that is a terrific business-to-business marketing …
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