In today’s digital age, customer journey mapping is an essential tool for businesses hoping to improve their customer experience. Identifying the various touchpoints and interactions that customers have with your brand will help to customize your marketing strategies. AI enables businesses to take their customer journey mapping to the next level. Customer journey mapping is …
Unlocking the Power of AI: A Comprehensive Guide to WSI’s AI Readiness Assessment
In today’s fast-paced digital landscape, businesses are constantly seeking innovative ways to streamline their operations and stay ahead of the competition. Artificial intelligence (AI) has emerged as a game-changing technology that promises to revolutionize the way organizations operate. WSI’s AI Readiness Assessment is designed to help businesses determine their level of readiness to implement AI …
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Celebrating Excellence: WSI’s 2023 WMA WebAward Winners!
WSI maintains its position as a trailblazer in the realm of website creation! We’re thrilled to share that WSI, throughout its global network, has clinched another 15 esteemed WebAwards in the most recent Web Marketing Association contest. Additionally, WSI has earned the title of Outstanding Website Developer from the Web Marketing Association! These awards clearly underscore the caliber of our digital …
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Unleashing the Power of GA4: 5 Game-Changing Tips for Business Owners
Are you ready to dive into the world of data-driven insights? Google Analytics 4 (GA4) is here to revolutionize how you understand your website and app performance. GA4 offers a treasure trove of information that can help you make smarter business decisions – and best of all, it is 100% free! In this article, we’ll …
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Unlocking Google Analytics 4 for Better Business Insights
Have you installed Google Analytics 4 but never used it, or are you wondering what Google Analytics even is? Then this webinar recap blog is just what you need! WSI Certified Digital Marketing Consultant Melanie Gard has been part of the WSI family since 2009. She has been a business owner and entrepreneur for over 20 years, …
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The Small Business Guide to GA4
Google Analytics has always been a powerful tool for businesses. As digital marketing becomes increasingly important, small businesses need to have expert marketing tools that can help them analyze their online presence and optimize their marketing strategies. That’s where Google Analytics 4 (GA4) comes in. GA4 is a tool that can provide small businesses with valuable insights into their …
What are the Top Lead Gen Tactics for Your Business in 2023?
Lead generation is a critical driver in your business’s growth, which is why marketing and sales teams dedicate so much time and resources to it. Of course, in the perfect world, you would always have high-quality leads coming in; but we all know that getting those high-value leads is easier said than done. Not to …
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How Do AI Apps Fit Into Your Digital Strategy and SEO?
Would you like to know how to use AI apps while building a digital marketing strategy? You’re not alone. The rise of readily available and user-friendly artificial intelligence (AI) applications started in 2022 and has continued to grow rapidly into 2023. After its November 30, 2022 release, many marketers began using ChatGPT. The AI tool continues …
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