Businesses around the globe are facing the challenge of balancing their marketing plans to include a social presence. Marketing a business is not easy to begin with, but a business has to become social and we have the statistics to back us up. Making your business social can increase sales when you do it right. …
Get Your Business Social Now or Regret It Later
Don’t believe me? Then do not read this article on why your business needs to wake up and smell the social media tide rolling in. Actually, it is more like a tsunami – become a social butterfly now! If you asked me a decade ago, or perhaps even five years ago, I would have said …
10 Steps to a Stellar Online Reputation for Your Delaware Business
Every business faces the challenge of creating a cohesive brand that will resound with consumers in a good way. Marketing a business is hard work and realizing that there is a big need to protect and nurture a company’s online reputation is paramount. Most business owners are beginning to realize that marketing has changed drastically …
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How to Nail Your LinkedIn Company Page
Having the right connections and building relationships with those connections is how a business grows. Networking in real life and online is a great way to generate leads. While many view LinkedIn as a job search tool, it has become so much more. It has evolved into a professional social networking site that is a terrific business-to-business marketing …
Why Local Businesses Should Use Geo-Targeted Advertising
Who are the people in your neighborhood? Newsflash to all the business owners of brick and mortar stores out there — It is extremely important to get to know your community and geo-target ads towards those consumers within a certain radius of your shop. After all, they are the ones most likely to be repeat …
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5 Ways to Master Your Online Reputation
The latest digital marketing trend is for companies to fervently protect and improve their online reputation as best they can. According to Harvard Business Revue, a one star difference on a typical review site can make a 5-9% difference in a business’ revenues. That’s a hefty price to pay if you’re losing ground with your …
Why Your Business NEEDS to Take Charge of Your Online Reputation
Why worry about your company’s online reputation? A difference of one star in the typically rating of an online business profile can lead to a 5-9% difference in revenue. — Harvard Business Revue Customer today pay close attention to what others are saying. They often search out reviews before they make a buying decision. If …
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How to Gain a Content Marketing Advantage
Lately, we have been preaching the importance of creating valuable and creative content. Whether you’re posting blogs, uploading videos, or curating content, your content marketing efforts play an integral role in the building your company’s online reputation. So take note; brands need to be active in the digital space to succeed. The issue can be …