We’ve been discussing the benefits of creating a dedicated landing page for digital advertising campaigns for the last few weeks. The main point we have been trying to stress how ineffective it is to send an ad campaign visitor to your website’s home page. It is too distracting and off-message. A well-designed landing page is much …
Level Up Your Landing Pages Using These Strategies
Landing pages have been marginalized by over half of digital advertisers who run display advertising and pay per click campaigns on the fly. 48% of advertisers create a dedicated landing page for each campaign. Why do you think this is? That is because landing pages can have unbelievable conversion rates — turning site visitors into paying customers. However, sending customers …
Digital Advertising Truth-isms for Your Delaware Business
Traditional industries and businesses that have been around for decades have had a tough time embracing digital advertising, as it is easier to stick with what they know. Sure, there is still plenty of traditional forms of advertising that work. Yet, if that is the only form of advertising your business is doing, you are …
Digital Advertising Truth-isms for Your Delaware BusinessRead More
Increase Leads and Sales With Digital Advertising
The sensory overload that is the internet can make it difficult to get the attention of your target audience. While laying the foundation for an internet presence by posting relevant and valuable content, graphics and video to web properties and on social media is an important part of digital marketing; these strategies don’t often generate speedy …
The Ins and Outs of Social Prospecting for Lead Generation
Inbound marketers realize the important role that social media plays in the market place. Facebook, alone offers 1 billion opportunities to connect with your ideal customer. Twitter has 230 million! So what are you waiting for? Social Prospecting Offers Industries of All Types and Sizes opportunities to identify and engage potential prospects. Simple strategies, such …
The Ins and Outs of Social Prospecting for Lead GenerationRead More