Business owners spend a substantial amount of time and money on advertising their website, but many fail to track the accomplishments and failures of these labors. Google Analytics was made available has a free tool for website owners to utilize as a way to track the success of their online marketing efforts, however it can be intimidating for someone unfamiliar with the massive amount of data that is presented on a daily basis. Strangers to Google Analytics, often wonder “Why is this important for my business?” If you have every asked yourself this question then you should watch this video to gain some insight on how Google Analytics is a key component in the success of your marketing strategy.